Even the celebrities who help inspire FOMO are not immune.
Speaking by phone, Lois Sakany, the editor of Snobette who has been covering streetwear trends for almost twenty years, pointed me to a social media pile-on involving Maisie Williams, the young Game of Thrones actress, who was photographed in 2016 wearing what certainly appeared to me to be a Supreme box logo T-shirt.
“But the kids who really followed Supreme immediately picked up on the fact that it was fake, that she had bought it… I don’t know, like a knockoff copy from wherever she bought it. And she was ripped to shreds for that,” Sakany said. “So in that case you could see where, she just thought she was buying something cool, she didn’t know all the rules about Supreme, maybe she didn’t even know what Supreme was, you know?”